PORTFOLIO

As the current Chief Creative Director of Design for Urban Outfitters, I lead a dynamic team of over 60 creatives, including designers, print designers, concept teams, and color teams. I provide comprehensive seasonal direction, guiding the team in building category strength and crafting compelling in-store stories and messages.

My approach is rooted in an in-depth understanding of customer perspectives and concept trends, acquired through extensive research into customer lifestyles, preferences, and trends. This customer-centric focus informs the implementation of concepts, ideas, and products that align with evolving customer needs and trends.